Posts under ‘SEO’

The Importance Of A Domain Name In SEO

The 2015 ranking factors report is now out. There were a handful of things that look interesting and important, but one thing stood out for me… Excluding Wikipedia (a .org), 81% of the domains in the top 30 for all tracked SERPs are .com, 84% of which can be found in the top 10. […]

When It Comes To SEO, Google Is Like A Beautiful Lady

Today I would like to present a potential solution to many of the communication problems that we SEOers have. You know the problem, you tried to explain something to management or a client and their eyes glazed over after about four seconds and the first use of the words “keyword density”. The metaphor is a […]

5 Reasons Why Ranking And Renting Websites Is Taking Over SEO

The world of SEO consulting has been going through some major changes recently. I recently wrote about business model innovations (here) and as if by magic one has appeared in front of me. The recent launch of – and major complaints about – Cloud PBN highlighted this for me. Cloud PBN is a service that […]

Is White Hat SEO Even Possible For A Small Business?

In recent days I have had two conversations about white hat SEO that have made me think. When I think, I write… The first was a conversation with a potential client. I often find that a prospect or client has heard of “white” and “black” hat SEO and has been told to only have white […]

SEO Sticker Shock

Regular readers (yes both of you) will know that in recent months I have been writing about the rising costs of performing SEO for clients (here and here). In recent days I have quoted a lawyer in the United States for SEO. He has been very clear, he wants white hat only, though in truth, […]

The Coming Power Shift In Local SEO

In recent months I have written about how search engine optimization is changing and the costs to perform it well are increasing (here and here). What is interesting is that I am seeing more and more in the SEO world that suggests that consultants are evolving in the way we approach client related work. This […]

The Ever Increasing Cost To Perform SEO

Earlier in the year I wrote about the rising cost to perform SEO on a website (here, here and here). Those posts were partly based on research, partly on a feeling I and some friends were getting in the market and partly on intuition. Well, I am at it again today… In recent days I […]

Is Human Nature The Main Impediment To Good SEO?

In recent days another category of website has been hit by a Google update. This time, the update was Panda 4.0 and the category of website seems to be very large e-commerce sites. The history of major Google updates has been one of upsets for different groups of website owners. The pattern is almost always […]


Every now and again you see the kind of odd result in the search engines that beggars belief. Today I would like to present one from sunny Malta and, ironically, the SEO space. To normal people, especially clients, these types of results cause all sorts of difficult conversations. Mostly unpleasant conversations along the lines of, […]

Why Are SEOers Still Spam Commenting?

Who in their right mind still uses spam commenting as a way of promoting a website and “helping” it’s SEO? I don’t know the answer to that question. To me, and virtually everyone I know that works in search engine optimisation, Google’s Penguin update killed off most of the use of spammy comment tools. And […]